Getty Images Partners with the International Committee of the Red Cross to launch its new ‘Healthcare in Danger’ Campaign ’
Award-winning Reportage photographer Tom Stoddart, shoots new ‘Healthcare in Danger’ campaign and sponsorship of new TEDx event ignite partnership
LONDON, 29th November, 2011 -
Getty Images is pleased to announce that it is partnering with the International Committee of the Red Cross (ICRC). As part of the agreement, Reportage by Getty Images sponsored the ICRC’s TEDx event, TEDxRC², which took place in Geneva and across the globe, via webcast, on Sunday 27th November. As part of the partnership, award-winning Reportage photographer Tom Stoddart has shot the organisation’s recent ICRC campaign, ‘Healthcare in Danger’. The initiative aims to address the widespread and severe impact of illegal and forceful acts that obstruct the delivery of sound health care in armed conflicts and other situations of violence.
The print campaign launched in August, 2011 and can be seen across multiple platforms, including print and public transport. Getty Images will continue to support the ICRC over the next two years by producing a body of work from its Reportage photographers which will be published in magazines around the world, viewable across digital platforms from Tumblr to Ipad Apps and will culminate in a touring exhibition.
Nick Evans-Lombe, Chief Operating Officer, Getty Images said: “We are delighted to partner with the ICRC for its ‘Healthcare in Danger’ campaign and beyond. Through the images that Tom shot for the print campaign, to our involvement in the TEDx event, we hope to help raise awareness and highlight the importantissues faced in war-torn communities.”
‘Multiplying the power of humanity’ was the theme of the International Committee of the Red Cross and Red Crescent Movement’s first-ever TEDx event, called TEDxRC². It lasted for two hours and focused on innovative and thought-provoking ideas for tackling the world’s toughest humanitarian challenges.
Sponsored by a number of global brands including Reportage by Getty Images, the event featured seven speakers, including Norwegian Foreign Minister Jonas Gahr Støre, with around 700 invitees attending.
At the cocktail party following the event, a giant 10 x 6 meter screen presented stunning award winning images from the Reportage photographers including a very powerful selection from The Arab Spring.
“Violence against health-care facilities and personnel must end. It’s a matter of life and death,” said Yves Daccord, the director-general of the ICRC. “The human cost is staggering: civilians and fighters often die from their injuries simply because they are prevented from receiving timely medical assistance.”
“Addressing the issue effectively will require humanitarian dialogue, respect for the law and the adoption of appropriate measures by States, armed forces and non-State actors,” said Mr Daccord. “The ICRC is committed to working with all concerned in order to secure effective and impartial health care. Deliberate assaults on health-care personnel, facilities and transports, as well as on the wounded and sick, violate international law. The Geneva Conventions and their Additional Protocols set out the right of the wounded and sick – combatants and civilians alike – to be respected and protected during armed conflict and to receive timely medical treatment.”
