'In a globalised world, it has become “much easier than before to consume Western products, therefore an increasing number of Arab parents worry that their children are getting too Westernised. This creates a demand for businesses that adapt Westernised products to their values, and it has been taking place across the Middle East – in television programmes, hip-hop music, comic books and ‘Arabised’ Barbie dolls called Fulla dolls.” A Fulla doll is, in essence, a Barbie doll that is “loving, caring, honest, and respecting of her mother and father”, say the doll’s creators.'
With all of the issues roiling the Middle East, the cultural characteristics of everyday life often get overlooked. But for Natalie Naccache, a former member of Reportage Emerging Talent, the nuances of youth culture in the region can be especially telling. “I wanted to take a deeper look into how young people in the Middle East are growing up, who they look up to, and what moulds their beliefs.”
Read more about Natalie’s project in British Journal of Photography.